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The Farmer's Dog event gallery microsite

The Farmer's Dog
Pop-Up Event Microsite

The Farmer's Dog · Event Activation

The Farmer's Dog ran a pop-up event activation and needed a custom microsite to live alongside it — a gallery that could capture the event, give attendees something to share, and extend the brand experience past the physical space.

We built a fast, photo-forward microsite designed for the moment: easy to share, great on mobile, and branded to match the warmth and directness The Farmer's Dog is known for. No bloat, no CMS overhead — just a tight, focused experience built for the event and deployed quickly.

The stack — NextJS on the frontend, AWS on the backend, TailwindCSS for styling — gave us the performance and flexibility to move fast without sacrificing quality. Deployed to Vercel for instant global distribution.

What We Built

  • Custom photo gallery microsite built specifically for the pop-up event
  • NextJS for fast, static-first rendering optimized for mobile shares
  • AWS backend for image storage and delivery at scale
  • TailwindCSS for rapid, consistent styling on a tight timeline
  • Deployed to Vercel — live fast, globally distributed, zero maintenance overhead
  • Designed to feel like a natural extension of The Farmer's Dog brand